Pillar
Tech-powered site selection.
Through a hybrid of service and software, Pillar automates site selection/due diligence to increase deal flow for the best developers around the country.
How It Works
Pillar uses data engineering and software to research the entire market for your deal criteria.
We implement personalized systems that feed pre-qualified deals to your team daily:
Is the land buildable?
Acreage - is it big enough?
Topography - is it flat, dry, and cleared?
Utilities - is there sewer/water?
Zoning - is it permitted?
Is the deal profitable?
Comparables - what rents/prices are nearby?
Owner - will they sell the land?
Sale Price - at what price per acre?
Days on Market - is it negotiable?
Pillar Case Study
Beechwood Holdings: Multiplying Deal Flow with Software
Executive Summary
Beechwood Holdings grew their monthly deal flow 2.5x by automating due diligence and site selection using Pillar’s bespoke software.
Pillar helps developers find sites faster by prequalifying land opportunities with personalized data and automated analyses.
The Challenge
Beechwood Holdings approached Pillar with a challenge: their process for sourcing land required manually combing through listing platforms and using map software to evaluate potential sites. This approach was labor-intensive and limited their ability to scale.Beechwood was closing 3 deals per month. But, they knew they could close more if they could evaluate land faster.
The Solution: Enter Pillar
Pillar implemented its software to automatically prequalify Beechwood's land opportunities across their favorite markets by engineering data pipelines that aggregate, analyze, and recommend sites based on market, financial, and geospatial data matching Beechwood’s investment criteria.Pillar identified 4 key requirements for all of Beechwood’s deals that could be automatically pre-screened:
The right acreage to meet Beechwood’s specific project needs.
Proximity to comparable developments within 5 miles to support underwriting and secure favorable financing.
Zoning suitable for Beechwood’s development projects.
A flat slope to simplify and reduce construction costs.
By integrating Pillar into their workflow, Beechwood’s team gained instant access to a curated pipeline of prequalified opportunities. This eliminated manual work and allowed their team to focus on higher-value activities in their due diligence, negotiations, and project execution.
Measurable Results
The impact was immediate and dramatic. In the first month of using Pillar, Beechwood closed 8 deals, more than 2.5 times their previous monthly average. With Pillar’s automation, their same sized team was able to close opportunities that had previously been missed, significantly increasing their deal volume without needing to add more staff.
Key Benefits for Beechwood
Efficiency Gains: Manual processes were replaced with automatic prequalification, saving hours of labor.
Speed: By scanning nationwide, daily for qualified opportunities, Beechwood is prepared to act immediately on high-quality deals the moment they hit the market.
Scalability: Beechwood’s deal flow increased without requiring additional team members, keeping costs low while growing revenue.
Improved Focus: By trusting Pillar to handle the initial filtering, Beechwood’s team could prioritize strategic work, such as deal structuring and project execution.
Conclusion
"Pillar has transformed how we source land. They built an automatic solution that finds land matching our investment criteria like a glove, allowing us to scale our deal flow without getting bogged down by manual land sourcing activities."
- Kyle Collins, Principal & Founder
Beechwood Holdings
Beechwood Holdings demonstrated that scaling deal flow does not have to mean scaling overhead. By adopting Pillar’s cutting-edge site selection software, they transformed their land sourcing into an automated pipeline of development opportunities.
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